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Settled on both sides of the Cedar River, Waterloo is home to the extensive John Deere tractor works. The convention center is named in honor of the five Sullivan brothers, Waterloo natives who died when their ship was sunk during the World War II battle for Guadalcanal. An outdoor entertainment plaza along the riverfront features a children's park, including a splash pad and playground, and amphitheater; phone (319) 291-4490. Learn More...