Over-the-top eye candy is Vegas' stock in trade. The world-famous Strip, a mere 4-mile stretch of Las Vegas Boulevard, is a glittery make-believe mini universe replete with a replica Brooklyn Bridge, dancing Italian fountains, a lava-spewing volcano and an Arthurian castle.
Colorful enough by day, the Strip becomes a phantasmagoria of blazing neon and LED signage once the sun goes down. A constant cross-section of humanity shuffles up and down the sidewalks, wandering (and often stumbling) in and out of casinos where dice tumble and wheels 'n reels spin to a soundtrack of joyous victory shouts, gone-bust groans and a background cacophony of slot machine beeps, blips and pings.
Although children and non-gamblers will find plenty of things to do in Las Vegas, it is the over-21 visitor—preferably with money to burn at the blackjack table—Vegas seeks to attract. The “City Without Clocks” tends to throw the body's natural rhythms for a loop; you may find yourself doubling down at 4 a.m., crashing hard at noon and eating pancakes for dinner at one of thousands of local restaurants. That's OK. Vegas doesn't judge. For a few days it allows you to escape the boss and the bills and be whomever you want to be.
Was it always this way? Hardly. “The Strip” was born with the opening of the El Rancho Vegas hotel in 1941. Things really took off when Benjamin “Bugsy” Siegel's Pink Flamingo Hotel & Casino opened its doors 5 years later. Strip resorts—in contrast to downtown casinos like Binion's Horseshoe and the Four Queens—were more like stylish Hollywood clubs than rough-and-tumble gambling halls. Tourists arrived in droves to pull the slots and see the Chairman of the Board at the Sands.
Of course the swinging '60s Rat Pack era is long gone as are the days when the Mafia pulled strings. It was developer extraordinaire Steve Wynn who paved the way for the corporations that control the city to this day. In 1989 The Mirage set a new standard for lavishness and swept away the '80s doldrums while ushering in an age of contemporary megaresorts. Along with sleek towers, cartoonish architecture began springing up along the Strip. Exit Liberace. Enter Cirque du Soleil.
In 2015, another vestige of Vegas' past bit the dust when the circa 1955 Riviera Hotel closed to make way for a major expansion of the Las Vegas Convention Center. City boosters hope it will help reenergize the struggling North Strip area, which recently saw the opening of the swank Sahara Las Vegas (formerly the SLS Las Vegas), the City of Rock outdoor concert venue and the groundbreaking on Asian-themed Resorts World Las Vegas, a $4-billion hotel/casino.
In 2016, a new South Strip entertainment/dining promenade between the New York-New York and Park MGM resorts opened—its centerpiece a 20,000-seat indoor arena for concerts, sports and other events. Only time will tell if these projects become long-term success stories.