Via Cola di Rienzo
Via Cola di Renzo, Rome, ITA
Running between Vatican City and the River Tiber, Via Cola di Rienzo is the main artery of the upscale Prati neighborhood. It’s one of Rome’s best shopping stretches. It's a less crowded alternative to the people-packed Via del Corso, and it's got big-name labels—both high-end and reasonably priced, local and international—on offer.
There are few attractions in Prati, and so it has a strong neighborhood feel. Via Cola di Rienzo is a common stop on food and wine-themed tours of Rome thanks to its trattorias, wine bars, and food venues, as well nearby bustling Trionfale Market. Many come to Via Cola di Rienzo to browse everything from lingerie and sportswear to Italian fashions. Follow any side street branching off from Via Cola di Rienzo to find a restaurant.
- Via Cola di Rienzo is a must-do for shopping enthusiasts and foodies.
- While the main drag boasts bigger brands, Prati’s smaller streets host artisan studios and boutiques.
- Stop for a pick-me-up espresso at one of the cafés situated along the street.
Via Cola di Rienzo runs from the northeastern tip of Vatican City. From central Rome, ride the metro (line A) to Lepanto or Ottaviano. The 81 bus, which runs between Prenestina–Giussano and Risorgimento, makes several stops along Via Cola di Rienzo.
Weekends and the weeks immediately before Christmas are the busiest shopping periods. The middle of the week tends to get fewer crowds.
If, after browsing the brand-name offerings on Via Cola di Rienzo, you’re still searching for more Roman products to take home, head for one of the city’s other popular shopping destinations. Via dei Coronari in Rome’s historic center is known for its antiques and vintage goods, while the streets near the Spanish Steps have luxury Italian design houses such as Gucci, Prada, and Fendi.
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