Serravalle Designer Outlet

A trip to the Serravalle Designer Outlet is an all-day affair. Designed to resemble a traditional Italian village with tree-lined streets and fountains, the outlet center makes for pleasant shopping and offers good deals on designer brands. In addition to hundreds of shops, the mall has a number of dining options, from quick takeaway cafés to elegant sit-down restaurants. Most visitors drive independently or take advantage of direct shuttle service to the outlet center from Milan.

• The Serravalle Designer Outlet is a must-visit for fashionistas and bargain hunters.

• The shopping center offers free Wi-Fi as well as portable phone chargers.

• The entire mall is wheelchair accessible.

• Tourists can reclaim the VAT taxes for tax-free shopping.

The Serravalle Designer Outlet is located about 60 miles (97 kilometers) south of Milan in the direction of Genoa. To get there, take the A7 autostrada from Milan to Serravalle Scrivia. Free parking is available at the outlet center. Alternatively, shuttle bus service runs between Milan city center and the shopping center.

The Serravalle Designer Outlet is open daily. The best time to visit is during Italy’s summer and winter sale seasons—July to August and January to February, respectively—when shoppers can get even deeper discounts on already low prices. The summer sale season is also the outlet center’s busiest time, so shop first thing in the morning or later in the evening on a weekday, if possible, to avoid the crowds.

The Serravalle Designer Outlet is more than just a shopping mall—it’s a destination. In addition to enjoying deep discounts, guests can relax in an exclusive lounge upon request and enjoy light refreshments, drinks, and peruse fashion magazines. Personal shoppers and stylists are available, and guests can enjoy hands-free shopping by leaving their purchases at Guest Services for a small fee.

Serravalle Designer Outlet is the largest designer outlet mall in Europe. It features more than 230 designer stores from Dolce & Gabbana, Gucci, Polo Ralph Lauren, Prada, and many more brands, along with various cafés and restaurants. Serravalle Designer Outlet is located around 50 minutes away from Milan.

There are several ways to get from Milan to the Serravalle Designer Outlet. You can drive via the A7 motorway, with access to free and premium paid parking on-site. There’s a shuttle service from central Milan or a train and bus combination. Private transfers and taxi services are also available.

Yes, many of the shops at Serravalle Designer Outlet offer discounts, sometimes up to 70% off retail. Additional sales events and special promotions are held throughout the year, including the Destination Sale in January, the Fashion Festival and Mid-Season Sale in April, and the Private Sale in October.

Yes, there is a paid shuttle service from Milan to the Serravalle Designer Outlet. Zani Viaggi and Frigerio Viaggi offer six options daily: departing from two points at Milan’s Central Station and from the Bera District and returning from Serravalle Designer Outlet at different times of the day.

Yes, Serravalle Designer Outlets offers more than 15 cafés and restaurants, and they are open daily for dining in and takeaway service. Some food and drink options include California Bakery, Eataly, La Piadineria, Cioccolati Italiani, Lindt, God Save the Food, Wagamama, McDonald’s, Bollicine & Co., and Starbucks.

Yes, additional amenities and services include free parking and helmet storage, electric car charging points including Tesla superchargers, free Wi-Fi, portable phone chargers, umbrellas, and free wheelchairs and strollers. There’s also a lounge, luggage drop, and hands-free shopping service. For families, there is a baby park, playground, and water park.