The intersection of Main Street and Alvarado marks the center of the business district. Several downtown buildings feature outdoor murals, and more than 20 artworks adorn the public spaces. One of the most popular is Glenna Goodacre's charming representational bronze “Facts of Life,” depicting three young children in conversation.
More than 70,000 day-trippers attend April's Avocado Festival, which offers crafts, food booths, entertainment, historical guided tours and, of course, guacamole.